SC & C Express is fast quantitative research, which was developed to encourage flexible marketing and PR decision making. Greatest advantage of this product is the speed of obtaining results, which is 48 hours, in the case of need also 24 hours.
Most common situation for using SC & C Express:
- fast information about unexpected market changes
- post-tests (including after day-tests) of advertising and PR campaigns
- pre-tests of advertising and PR campaigns
- monitoring of the course of advertising and PR campaigns
- testing of new suggestions about names, slogans etc.
- to find out customer´s preferences
- to gain items for articles and PR
- to find the best marketing and PR solution
Design of the product SC & C Express
Methodology of data collection: standardized personal interviews
Number of respondents: from 300 to 1 000 according to the solved case
Target group: representative quota sample (Czech population or specific group)
Questionnaire: up to 10 closed questions + socio-demographical data
Speed of processing: in 48 hours, in case of need also in 24 hours
