We offer statistical consultation and computing support to research in marketing and research departments. We also conduct analytical projects based on research data and databases of our customers. The consultation covers the full research process, from research and questionnaire design, to data entry templates, analysis, presentations and the like. We have a full range of SPSS products available that enables us to use the full statistical methodology in our projects and to provide the data mining projects.

Consultation and Analysis department department also takes part in sophisticated analyses of our own research projects. In this way our customers receive the highest quality analytical results to answer the complex and difficult questions from the data. They design the sampling and prepare the SC & C master sampling frame each year.

In addition, the department also conducts sociological research planning and analyses.

We have carried out research projects for ILO, West Bohemia Energy and other energy organizations, IBAR BBC, international EU projects (SIBIS, PUB), and also many marketing departments.

1. Are you preparing to conduct research, experiments, statistical solutions, surveys or data collection?

It is necessary to clarify the conditions and factors which may have cause a problem or which have an influence on it (including any hypothetical factors). These factors have an impact on your survey.

We will advise you on:

• which data should be surveyed - we will help you design questionnaires
• where and how to collect data - we will help you determine a sample which will represent your targetted group
• how many respondents or other units are necessary to verify your hypothesis
• which statistical method is are suitable for data analysis to provide answers to your questions. We can train you on the method you need to use.

2. Are you just going to process the data?

• we will type your data into a computer and create a data file for data analysis
• we will verify your hypothesis and prepare a simulation for decision-making, prediction and causal relationships
• we will provide data analysis
• we will prepare a statistical report on your data

Do You need:

• to find out suggestions for better work organization and for increasing productivity?
• to measure the level of employees’ motivation and loyalty?
• to gain records for internal SWOT analysis?
• to know, how your employees treat the customers, when you don´t see them?

Well provided survey among employees by external research agency is often the only way how to gain undistorted and independent records for increasing labour productivity and decreasing conflict situations, employees´discontent and staff turnover.

Surveys among employees are essential part of evaluating the business skills and the way they treat the customers.

Last but not least is, that undertaking of such satisfaction survey is a clear sign for the employees, that the management is interested in their opinion and in further growth of the company.

We provide you with relevant information for increasing the labour productivity, efficiency and good HR!

We offer you services:

• Job satisfaction study (Voice of Employee)
• Mystery Shopping / Mystery Calling
• Workshops
• Survey among employees - personal interviews, in-depth interviews, printed or on-line questionnaires
• Electronic data entry
• Professional statistical data analysis

Do You need to know:

• To what extend are people satisfied with the growth of their region/town and who are they going to vote and why?
• What do people think about current politics?
• What kind of relationship have the czech people toward  family, job, sex etc.?
• What is their lifestyle and values and according to what factors they change it?

Or do you just want to:

• high-quality sociological, demographical or political data?
• transform data from questionnaires into electronic form?
• do professional statistical data analysis and find out hidden correlations?

We provide high-quality realization of Your
research projects in the whole Czech republic as well as abroad!

We offer research in the fields of:

• Sociology
• Demography
• Political Science
• Public service
• Academical sphere
• Non-profit sector
• Media

Traditionally, we provide researches organized for international comparative aims as well as in the frame of czech population or some specific groups.

• We collect qualitative and quantitative data.
• Our research projects are common questionnaire surveys but also complicated statistical and research projects.

Increase the efficiency of marketing and bussiness potential of your company through the marketing research!

• Increase the effici ency of marketing?
• Increase the trading potential of your products and services?
• Avoid the waste of your marketing costs?

Well done! Market research brings you unreplaceable information about market and is the way to significant increase of the company´s growth thanks to the well chosen marketing and business strategy.

Research offered in the fields of:

• FMCG
• Hard-goods and automotive
• Finance, insurance and other services
• Media
• Pharmacy and health service
• Telecommunications
• Industry and utility
• Exhibitions and fairs
• Public sector
• Others

We will prepare the best individual solution for you according to your business and marketing needs!

Research services we are offering:

• B2B and B2C research
• Qualitative and also quantitative research
• Ad hoc research as well as periodic market monitoring
• Complex as well as partial services (i.e. realization of complex research projects, or data collection, data entry, data analysis etc. only)
• Personal interviewing (F2F)
• Telephone interviewing (CATI)
• Household tests
• In-hall tests
• Focus Groups
• In-depth Interviews
• On-line researches
• Express quantitative research in 24 / 48 hours
• Complex market study
• Customer satisfaction studies (Voice of Customer)
• Trademark and image researches
• Segmentation studies
• Pre-tests of products / services, wrappers, marks, names, logos, marketing communication etc.
• Post-tests of products / services, wrappers, marks, names, logos, marketing communication etc.
• Mystery Shopping / Mystery Calling
• Price tests
• Storechecking
• Desk Research and more