Computers and the Internet are an efficient as well as a comfortable and attractive way for respondents to complete questionnaires. The CAWI (Computer Aided Web Interviewing) data collection method has become increasingly popular. Respondents can answer the questions either at home or in their workplace, even with several interruptions. The CAWI questionnaire appears in the browser as a web-page that respondents can reach in different ways depending on the sample design. The questionnaire is designed to enable respondents to enter responses directly into the computer and the program guides them through the questionnaire. The answers from the questionnaire get immediately to the main server so the data collection and the results can be tracked continuously.

This is a particularly useful method for business-to-business respondents, who tend to regard an interviewer's presence in their offices as somewhat disruptive to their schedule, but they are willing to respond, within a given time-frame.

Great advantage of this method include rapidity, possibility to track the data all the way, intergration of multimedia materials, fast correction of mistakes and cost-effictivity.

The selection of respondents is based on the specification of concrete order covering representative sample of the Czech population or selected segments of the population.

Using CAPI software and systems for large surveys assures the increase of cost effectiveness and decrease of coding and data-entry mistakes, as data need to be only transcribed once. Moreover, automated procedures such as response checking can immediately advise on common transcription errors. In the case of the device being hooked up to the internet or WAN, results can be immediately transferred to the research office for admin or analysis.

Instead of entering responses on paper, an interviewer fills the responses of the interviewee directly into a purpose-built computer program on a small device or a laptop.

Using CD technology in conjunction with the interviewing software, multimedia allows for the inclusion of audio - visual material within the context of the interview. Video-clips, with sound, can be played, which makes advertising awareness; for example, they retrieve respondent's own experience of a commercial.

However, the advantages do not just include moving images. Company logos, magazines, brochure, pictures and photographs can all be used.

Telephone interviewing is the most effective way of undertaking survey of selected respondents chosen from your databases, general or target groups samples. Great advantage is personal supervision of the interviewing process (studios are usually equipped with visual camera for remote control and telephone for supervisory listening).

SC&C offers you solutions according to your needs, the fast ad hoc research projects as well as monitoring process (continuous tracking or regular periodic data collection).

SC&C CATI (two modern studios in Praque centre) are equipped with the unique research technology SPSS DIMENSIONS. SPSS DIMENSIONS enables you:

• view on operators´ monitors
• on-time file generating
• automatic control, data cleaning and data filling by means of rules
• automatic quota checking
• access to the continuous results from anywhere and anytime
• access to the current tabulation and graphs by a web browser anytime during realization process of the project
• final file export in the requested format (MS Office, HTML…)

It‘s advantage is the use of group dynamics to reveal the opinions of the participants and the possibility to collect a loads of information in a short time and at a relatively low costs.

SC&C has its own focus studio in Prague with the most advanced audio/video equipment and provides it‘s customers with first-class services. Individual focus groups performed by SC&C are moderated by research specialists with extensive experience in this field of research.

Classical way of collecting data - using the paper instruments (questionnaire and auxiliary cards), which requires purpose-trained interviewers. Collected data subsequently have to be entered to the computer for further analysis.

The lay out of the paper form for entering answers, products, quantities or any relevant information often depends on the way of data reproduction in the computer.

SC&C prepares professionally organized and structured questionnaires, professional print of instruments, professional transcription of the questionnaires into the specific data file (SPSS, EXCEL...). If needed, SC&C prepares formulation of the questions or the right design of a questionnaire for the most effective data entry.